Caleb Moore

Experience

Stitch

• Continued leading the Sonar-to-Braze migration begun at Razorfish, overseeing transactional campaign migration, API-driven personalization, and operational support.
• Migrated all base email templates and existing modules into reusable Braze Content Blocks.
• Migrate 30+ transactional campaigns to Braze, using Connected Content for API-driven content and custom attributes and events for personalization.
• Diagnosed and resolved campaign issues by tracing root causes, auditing the Braze instance, coordinating fixes with MarTech Outbound engineers, and documenting practices to prevent recurrence.
• Built custom utilities using the Braze API and AI agents to investigate and resolve campaign issues with increased speed and efficiency.
• Provided documentation and support that enable Audible's internal team to operate independently within established guardrails and processes.

Razorfish

• Implemented modular CRM frameworks integrating Braze payloads and Liquid logic to scale global personalization across transactional and promotional campaigns.
• Spearheaded the migration from the internal Sonar CMS to Braze, including strategy, evaluation, and technical alignment across teams.
• Converted 20+ HTML/CSS templates and components from Handlebars to Liquid using Claude-based rulesets, tripling development speed and improving documentation consistency.
• Managed email accessibility testing and implementation in accordance with WCAG guidelines.
• Partnered with lifecycle, product, and engineering teams to align CRM logic, data structures, and API payload delivery.
• Built AI-powered internal utilities to automate workflows, improve template searchability, and standardize processes.
• Used SQL and JSON payload logic to power real-time content population and segmentation strategies.
• Provided global transactional email support, including localization and pricing feature updates.

Audible

• Developed 20+ modular, scalable email components and a master shell enabling global personalization and automation.
• Collaborated with data and lifecycle teams on multilingual personalization and localization initiatives projected to generate $19 million in revenue growth across new markets.
• Authored global CRM documentation and onboarding materials improving efficiency and governance.
• Standardized and maintained 80+ transactional templates with integrated dynamic data logic.
• Refined workflows, QA, and automation for a 10-person distributed team.
• Supported push notification and SMS templates to maintain consistency across CRM channels.

Rauxa / Formerly Known As

• Built responsive, data-driven CRM emails and landing pages integrating with Braze and SFMC APIs for lifecycle optimization.
• Collaborated with analytics teams to optimize journeys and implement automated multi-touch CRM flows.
• Developed React- and Vue-based landing experiences connected to real-time personalization frameworks.
• Owned weekly campaign delivery for Alaska Airlines, increasing click-through rate via A/B testing and audience segmentation.