Caleb Moore

Experience

Razorfish

• Continued responsibilities from previous role (100% allocation to Audible), with expanded ownership
• Led migration from Sonar CMS to Braze, including strategy, evaluation, and team coordination
• Converted HTML/CSS templates from Handlebars to Liquid, leveraging Claude to 3x dev time by establishing rule sets to automate conversion and generate trustworthy documentation
• Managed email accessibility (a11y) testing and implementation- adhering to WCAG guidelines
• Built internal tools to improve team efficiency and search-ability
• Oversaw project intake and coordinated cross-functional efforts
• Used SQL for customer segmentation and data investigations
• Executed targeted campaigns using customer data, preferences, and dynamic data-driven content
• Owned global transactional email technical implementation, including localization and pricing feature updates

Audible

• Developed ~20 modular, scalable email components, and a master template shell, from HTML handoff to deployment, utilizing Handlebars, HTML, CSS and more
• Created scripts to manage global templates, significantly boosting productivity
• Authored documentation and onboarding materials for global template suite
• Managed and optimized email journeys in proprietary Amazon CMS
• Led localization efforts for the Brazil marketplace, supporting ~$19MM projected revenue growth
• Standardized and maintained ~80 global transactional emails
• Integrated language preference logic to enhance US email engagement of Spanish speakers
• Onboarded contractors, refined workflows, and established QA processes across a 10 person team
• Interacted with Push and SMS templates, helping to resolve bug tickets

Rauxa / Formerly Known As

• Hand-coded responsive B2B and B2C emails using HTML/CSS for major brands
• Integrated templates into ESPs and led QA and approval processes
• Worked with lifecycle and data teams to optimize customer journeys
• Ran A/B tests on creative and copy, improving campaign performance
• Built client trust through strong communication and collaboration
• Owned email output for Alaska Airlines, sending 4–6 triggered and promo campaigns weekly
• Built landing pages and banner ads using React, Vue, GSAP, Nuxt, Story and SCSS
• Created JavaScript-based tools to automate repetitive tasks

Drexler

• Built 6,000+ HTML/CSS emails for clients including Crate & Barrel, CB2, and Chewy, utilizing Salesforce Marketing Cloud and AMPscript
• Refined agency development processes and design systems
• Created digital and print assets, including branding and copywriting